Hard Rock Cafe Case Study Essay Example for Free

Hard Rock Cafe Case Study Essay1. When the Hard Rock Cafe open(a) up it first location in capital of the United Kingdom, England in 1971, their strategy was based on expansion, placing their restaurants in aras with heavy tourism. In recent years, this strategy has changed in a few ways. First off they began putting social factors into play by severally location. For instance, they have tweaked some of the menus to satisfy local taste. For example, in London, they have replaced much(prenominal) of the burgers and beef with seafood dishes. Secondly, instead of focusing on tourist locations like they used to do, the Hard Rock Cafe has begun to place establishments in areas where tourism isnt as heavily counted on. 2. Product the menus at each Hard Rock location has been made up to fit the personalities of each region. As stated earlier, in London much of the burger and beef dishes in the England locations have been switched out with seafood dishes. Location when the Hard Roc k Cafe first began expansion, they decided to place restaurants in locations that attracted heavy tourism. Decades subsequent they decided to begin putting Hard Rock Cafes in locations that arent as heavily relied on by tourists. Inventory at each location, they began to sell merchandise unique to each location. About 48% of the cafes sales come from its merchandising. 3. The Hard Rock Cafe fits within the multidomestic strategy. Although it has let a recognized name by most people, it is still growing worldwide with them having 157 facilities in 57 countries. They have used this strategy by customizing two their product offering and market strategy to match different locations. For example in London cafes, they offer seafood dishes over some of their hamburger and beef dishes that are offered elsewhere. Also in each location they have merchandise, such as t-shirts, pins, and even shot glasses that are unique to that location